CVS Pharmacy launches new elevated skincare magnificence format

CVS Pharmacy launches new elevated skincare magnificence format

Pores and skin Care Heart introduces new status manufacturers to mass magnificence retail; connects customers to modern, customized pores and skin well being options with superior diagnostic instruments, experiential training and extra

CVS Pharmacy is piloting a brand new Pores and skin Care Heart format, launching in three CVS places, that includes a completely owned “shop-in-shop” magnificence expertise to carry enhanced entry to pores and skin well being improvements.

“With the success of our BeautyIRL retailer codecs, we’re making a transfer to supply new health-focused, modern choices with our Pores and skin Care Heart, an elevated in-store expertise designed to assist clients navigate private pores and skin well being options,” mentioned Andrea Harrison, VP of Merchandising, Magnificence & Private Care at CVS Well being. “We have now a confirmed potential to affect the trade and we’ll proceed to increase that impression by means of personalized experiences and purpose-led commitments that encourage belief, discovery, self-expression and confidence in our clients.”

Constructing on the success of CVS Pharmacy’s BeautyIRL experiential retailer format, Pores and skin Care Heart was developed to assist customers handle particular person pores and skin wants with instruments, training and merchandise beforehand discovered solely in status magnificence retail — alongside clinically confirmed mass skincare manufacturers. Highlights of the brand new format embrace:

  • Efficacious status manufacturers like Wander Magnificence, Blume, and Volition Magnificence — all new to CVS.

    • Blume and Volition Magnificence are additionally getting into mass magnificence retail for the primary time, by means of direct model partnerships with CVS Pharmacy.
  • Dermatologist examined and really helpful mass market manufacturers like Cerave, La Roche-Posay and Vichy.

  • On-site pores and skin diagnostic instruments to assist customers assess their particular wants — and establish personalized pores and skin options — by leveraging superior LED know-how from SkinScope and ModiFace’s Derm Pores and skin analyzer.

  • Steerage from CVS Magnificence Consultants — together with licensed estheticians — all educated in diagnostics by L’Oreal consultants. 

  • Progressive navigational parts, together with signage “tales” that spotlight:

    • Schooling round “magnificence from the within out” dietary supplements and nutritional vitamins
    • Ingredient-based options for issues like elasticity, zits scarring, puffiness and extra
    • Dermatologist examined and really helpful choices
    • Efficient merchandise that handle the distinctive issues for melanin-rich pores and skin
    • Step-by-step routine constructing: cleanse, prep, deal with, moisturize, defend, masks and peel
    • Solar care to satisfy the varied wants, life, skintones, and preferences of consumers
  • In-store testing experiences and customized pattern choices

  • In-fixture buying through cellular POS

“We’re delighted to have been chosen as one of many few manufacturers pioneering CVS’ new Pores and skin Care Heart retail idea,” mentioned Patricia Santos, Founder at Volition Magnificence. “If there may be one factor that we’ve discovered about retail from the COVID pandemic, it is that buyers need to store status magnificence in handy retail places the place they already store. The CVS Pores and skin Care Heart presents Volition Magnificence adjacencies with dermatologist examined and really helpful manufacturers that serve to strengthen the medical efficiency of our formulation.” This information builds on CVS Pharmacy’s in depth observe document of main the trade with health-driven strikes in magnificence:

Moreover, CVS Pharmacy has eradicated skincare objects with an SPF beneath 15 from its cabinets and, by means of its Examined to be Trusted program, requires third-party testing of all nutritional vitamins and dietary supplements offered in CVS shops and on CVS.com. In 2018, CVS additionally launched its BeautyIRL retailer idea, a extremely interactive format designed to ship a extra inspiring, interactive in-store expertise.

As a part of its ongoing mission to ship customized and customised well being and wellness options to its clients, CVS Pharmacy has additionally launched a pilot program with customized digital model expertise know-how firm, Revieve, to supply pores and skin diagnostic and make-up digital try-on experiences. This pilot will launch in all 600 CVS Magnificence Service Shops, which characteristic a fleet of highly-trained Magnificence Gross sales Consultants whose information and expertise extends past traits into private care, bridging the connection between magnificence, well being and wellness. The digital expertise will change the present bodily tester program as one of many many assets CVS offers its customers to make assured, knowledgeable buying selections.

The Pores and skin Care Heart format is now in choose CVS Pharmacy places in New York, NY; Woodland Hills, CA and Walnut Creek, CA.

https://www.cvshealth.com/news-and-insights/articles/cvs-pharmacy-launches-new-elevated-skin-care-beauty-format