CVS Pilots New Pores and skin Care Idea at 3 Places

CVS has unveiled a brand new shop-in-shop idea referred to as Pores and skin Care Heart that includes options for pores and skin well being in three U.S. areas — New York Metropolis, Woodland Hills, Calif. and Walnut Creek, Calif. The brand new idea builds on the retailer’s BeautyIRL idea, which launched in 2018 and is now out there at more than 50 locations. By way of the Pores and skin Care Centerspaces, which have been developed in partnership with L’Oréal, CVS stated it hopes to supply experiences previously afforded solely to those that store status magnificence retail.

CVS Pores and skin Care Facilities will characteristic in-store testing experiences and customized pattern choices. Every Pores and skin Care Heart location shall be staffed by CVS Magnificence Consultants and licensed estheticians who’ve been skilled in diagnostics by L’Oreal specialists. The areas characteristic diagnostic instruments similar to superior LED expertise from SkinScope and ModiFace’s Derm Pores and skin analyzer to deal with the particular skincare wants of every buyer.

Prospects may even be capable of make purchases on the spot by way of the deployment of a cell POS answer inside the shop-in-shops.

The areas have been designed to include modern navigational components that share options to unravel buyer pores and skin points. These storytelling options are provided by way of signage that guides prospects alongside the Pores and skin Care Heart expertise with:

  • Instructional instruments centered on reaching “magnificence from the within out” by way of dietary supplements and nutritional vitamins;
  • Ingredient-based options for points similar to elasticity, zits scarring and puffiness;
  • Dermatologist-tested and -recommended choices;
  • Efficient merchandise that tackle distinctive issues for melanin-rich pores and skin;
  • Step-by-step routine constructing, together with cleanse, prep, deal with, moisturize, defend, masks and peel; and
  • Solar care to satisfy the wants of a various vary of existence, pores and skin tones and buyer preferences.

“With the success of our BeautyIRL retailer codecs, we’re making a transfer to offer new health-focused, modern choices with our Pores and skin Care Heart, an elevated in-store expertise designed to assist prospects navigate private pores and skin well being options,” stated Andrea Harrison, VP of Merchandising, Magnificence and Private Care at CVS Health in a press release. “We now have a confirmed capability to affect the trade and we’ll proceed to develop that influence by way of personalized experiences and purpose-led commitments that encourage belief, discovery, self-expression and confidence in our prospects.”

CVS Pilots New Skin Care Concept at 3 Locations